While the book reflects this perspective, the concepts are globally applicable. His audience seems to be primarily business people and leaders as he himself works as a CEO and consultant. One must keep in mind, however, that part of being an essentialist (and a good marketer) in this case is to know your audience. The anecdotes he uses don’t reflect this reality. It’s an unfortunate reality of life that many people have far less opportunities available to them than others. The first part (“Choose”) especially highlights this. Most of the examples McKeown uses in the book are catering to a particular socio-economic bracket. What’s vital to you, may not be vital to me, so resist the urge to compare. Social philosopher Richard Gregg notes that, “as different people have different purposes in life, what is relevant to the purpose of one person might not be relevant to the purpose of another…The degree of simplification is a matter for each individual to settle for himself.” Like all internal work, the process of “essentializing” will look differently for everyone.
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